Babymoons

Have you ever heard of a “babymoon”? If you haven’t yet, listen up – it’s the hottest new trend for expectant parents!

A babymoon is a romantic vacation taken by a couple before their baby is born, usually between the fourth and seventh month of pregnancy. According to a recent poll by BabyCenter.com, 88 percent of pregnant women plan to take a vacation before the baby is born. And the hotels are noticing! Many resort hotels are already offering babymoon packages to expectant parents, complete with childbirth preparation classes and spa services.

These vacation packages are becoming quite popular. The Glorieta hotel in Coronado, California, hosted twelve babymoon couples in 2005, and the concept of babymoons was recently covered by USA Today and The Wall Street Journal. Journalists everywhere are taking notice, and the more they write, the bigger the trend will be… so get ready for it!

If you’re a birth-related professional, you can capitalize on this hot new trend. By offering your services as part of the babymoon package, you can get your foot in the door with dozens of potential clients. It’s a tremendous opportunity for anyone who teaches:

• Childbirth classes
• Prenatal yoga
• Breastfeeding classes
• Getting Ready for Baby classes
• Pregnancy massage
• Nutrition during pregnancy

“Hotels, spas and resorts are always looking for new ideas that will attract customers,” said Stacie Freshour of The Four Seasons Resort in Chicago. “Call the hotel and ask for the person in charge of public relations or marketing. Give them a little bit of your background and ask if you can find a way to work together (to produce a babymoon event).”

This may be one of the smartest things you can do to find new clients. By partnering with a hotel/spa, you boost your own business in four distinct ways:

1. Credibility – You get to piggyback on the power of an established reputation, and this reflects really well on your business. If a resort or hotel associates their name with yours, that’s a major marketing breakthrough… especially if you end up working with a hotel like The Four Seasons.

2. Referrals – When you align yourself with a hotel that does babymoon events, you get a constant stream of new clients with money to spend.

3. Publicity – Doesn’t the term “babymoon” sound romantic and cute? That’s what these hotels are hoping! And they’re going to promote it to attract buyers. That means a hotel’s public relations team is already working for you! If you decide to take this a step further and conduct your own PR campaign (press releases, pitching stories to journalists, posters, etc.), ask the PR team at the hotel for help. Since your work PR benefits their company as well, they just might work with you.

4. Prices – Additional credibility and press exposure always supports higher prices. Plus, the benefit of having you on-site to conduct classes means you can justify a higher price for traveling to the hotel.

Can you see the possibilities for your business? They’re huge! More business, more money, more credibility – where can you possibly go wrong? Only one way: by ignoring this opportunity step into the public eye.

For more information and free birthing business advice, be sure to visit The Birthing Business Institute at www.birthingbusiness.com and sign up for your complimentary newsletter.

The Birthing Business Institute
Sheri Menelli, Executive Director
3212 Rancho Companero
Carlsbad, CA 92009
Telephone (760) 431-2228
info@birthingbusiness.com

© 2006 Sheri Menelli, The Birthing Business Institute. All rights reserved.

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